I was asked to put together a mixed reality video by 
founder Reuben Steiger, for the Toyota Scion xB they were building in Second Life. The premise was great and I was hooked right away when I heard it. The video would be shot at SLCC and then mixed with Machinima to create a mixed reality video promoting the release of the Scion into SL. It would be entitled ” How to Launch a Real Brand into a Virtual World”. The live event was planned to bring a real Scion out to Ft. Mason where SLCC was being held then set up a shot where as the Scion turns the corner, after the announcement, the driver would honk the horn and another person on the phone would give away 20 freed Scions in Second Life. This turn also signified the transition from real world into the metaverse. 
I mixed this all together and laid in the track Listen!!! from Talib Kweli a great track that I really enjoyed the chance to work with.
The idea of a mixed reality video utilizing the Second Life environment was a big win not only from the aspect that Scion was being developed for SL but also from the perspective of a fast track way of creating Machinima/Animation leveraging the metaverse in an environment where you maintain you IP and have the flexability to create very interesting shots on a giant backlot that is Second Life.
I used a variety of software to create this video including Adobe Premiere, Camtasia Studio Fraps, Audacity and of course the Second Life client.
I would like to thank
Reuben Steiger
William Wrentmore
Chris Lake
Nylon Pinkney
Talib Kweli
Toyota
Tech Smith
This was a great project to work on and I look forward to many more like it. I am very pleased with the final result and hope you enjoy it as well.
Tags: Second Life, Video, Virtual
Ok so I am in love with my new 8700 BlackBerry. It is the best purchase I have made in a long ….. long time. I have been reading a lot of blogs on it on Attensa mobile. It is so nice to grab this little tool and go over e-mail to see if anything is pressing.
I was on a convention floor the other day and got a pressing call. I was able to take the call read the e-mail, follow a link in the e-mail, review the site and call back with an answer. All with out leaving the booth all on my crackberry oh I am in love.
Sent via BlackBerry from Cingular Wireless.
Tags: blogging
My life is ever changing and now it has REALLY changed. I have formed a company with my partner Alex Williams named
Feedia develops social media strategies for its clients, creating compelling shows, buzz and business development opportunities for companies looking to extend their scope by embracing the communication dictates and practices of the fast developing, media landscape.
Feedia is a media consulting firm with the various expertise required to provide it clients with the ability to create media programs using social tools such as blogs, podcasts and technologies that allow for easy creation, distribution and consumption of media programs. Feedia includes producers, audio engineers and web developers with specialized expertise in producing media using the new breadth of technologies available.
Consulting Services:
- Workshops, Training and Coaching
- Internal Social Media Development: Podcasting, Screencasts, Wiki and Blog Networks
- Social Media Networking with Bloggers, Podcasters and Influencers
- RSS and OPML Services
- Social Media Marketing Consultation
- Distribution Strategies
Podcasting:
- Concept Development
- Production Services
- Talent
- Promotions and Marketing
- Blog site integration
- Audio Engineering
- Video Editing
- Directory and Search Engine Distribution
Metaverse
- Training
- Avatar Talent
- Events
- Machinima Production
- 3D Development
- Mixed Reality Productions
I hope that if you find yourself in need of any of these services you will consider us. Oh and this is why this blog has been neglected this time 
technorati tags:Feedia, Company, consulting, podcasting
Tags: News
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