Get up to date on the business and personal opportunities presented by a world where companies can identify/target people located in a narrowly defined place, and when individuals can customize their online/mobile device experience on-the-fly as they move around. From the state of wireless signal infrastructures to demos of new applications (marketing, people and product location sharing/finding, traffic and news, games, and videocasting), we’ll focus on information you can use, including the opportunities and challenges of developing location-based services. When the Internet came along, many thought the old secret to success in business, “Location, location, location”, became an outdated adage. After all, it was based on the idea that people traveled to physical spaces to buy products and conduct other business. While the location of a company matters far less today, the moment-to-moment location of the customers is becoming an incredible business opportunity. Our speakers will discuss the current and future implications of a world where companies can identify/target people located in a narrowly defined place and when individuals can customize their online experience on-the-fly as they move around. First we will cover the state of the technology (approaches, ubiquity, and bandwidth) and then the location-specific aspects of topics such as–
Search Engines
Push Advertising
Social Networking
Emergency Services
Content (news and weather)
Very Local Content (traffic, restaurants you pass on the street)
Inventory Tracking
Information Access
and the host of opportunities to you as the mobile device user If you or your business aren’t affected by location-based services right now, chances are that it will be in the future-come find out how. Moderator Mike Wills, independent Internet Marketing Consultant, plus virtual visits from LBS application developers Speakers Reinier Tuinzing, Intel wireless alumnus and current Director for Product Development and Operations at Vivato Networks Robb Duffield, Sr. Manager of Marketing and Development of Location-Based Services at Autodesk Steven Si, Sr.Tech Consultant in Partner & Developer Program at Navteq, a worldwide provider of geographic data. John Hartman, President of Feedia, a Social Media consulting firm developing strategies in new media. Thank you to our 2007 Series Sponsor: Lunar Logic Program Agenda: 5:00pm-5:30pm - Registration/Dinner 5:30pm-6:45pm - Presentation 6:45pm-7:00pm - Questions & Answers Due to venue attendance guarantees, there will be an additional $5.00 added to your registration fee for the “Pay at the Door” option or to register onsite. Parking Information: Metered parking is available on the street on 4th St. There is a parking garage in the building for a cost of $5.00 per hour or there is one across the street on 4th St. and Pine St. for $4.50 per hour. Learn more about the Internet Professionals SIG! Click Here to Register.
This is going to be an interesting evening and speaking to mobile and I get to do some interesting demos and see some amazing new products in the mobile space.
Wheather you call it a Virtual Post-It, Virtual Graffiti or lay down the GIS skinny with your eLens you are in effect anotating the planet. This coming swell of contextual infromation based on localized, I hear Google, Yahoo and Microsoft’s local search mantra in my head right now, information. I am at location A and I think it is awesome and want you my socialy connected friends to know all about it.
This global mark up is going to be massive in the coming years. This will take and extend word of mouth beyond just a hear and now temporal framework. We will be able to for time in memoriam to literally leave our mark on the planet.
The Electronic Lens - eLens - explores and creates new paradigms of civic ubiquitous networking with mobile technologies. The eLens matches electronic information with the physical environment in an innovative way. eLens users can post permenant messages in physical locations, tag buildings and places, or create social networks based on interest and social affinities. eLens interactions combine the physical environment with formal and institutional information and the annotations from users personal experiences. > Elense web site
Ok so big media is really starting to grok the whole make it easy by giving me an embed code idea. Wow only YEARS after this overnight phenomenon ended up garnering Chad Hurley and Steve Chen a Billion $ payday.
Well this show, Big Bang, reminded me of some people I know
So we have the pay per-view model (rent it) we have the digital download (own it) and we have the broadcast model (advertise it) when it comes to video on the web. With the assimilation and convergence of media which one or ones of these models will be the true winner at the end of the day? iTunes has proven that digital downloads of music was a HUGE hit, thanks Napster for a great idea, however when it comes to video the finial triumph can not be as heralded. So how does the massive amounts of content that is getting created in this ‘new media’ revolution get assimilated into the digital universe. Let play out how the big three might respond. (rent it Google Video) Google: “Let’s set up a video store online while we will let the others make all the mistakes and then we will swoop in with/buy the answer” Answer: YouTube
But what of Google Video is the consolidation the death null for the original video offering from Google or is it a homogenized GooTube that emerges?
(buy it) Apple: ” We will make it happen through our brand and cool factor bring traditional media along kicking and screaming, selling them the hardware all the way to the bank” Answer: iPod and iTunes
(advertise it) Blip.tv and tons of others including YouTube: “We build a site and make it easy to share, we do it for free build up our traffic numbers and sell ads!” ANSWER : Social Media and User Generated content!
What does all this mean? At the end of the day it might all be soft dollar for the consumer, but they will travel to the niches where things will be exchange by a term I’m calling “commodities of choice” these are the commodities picked by these knowledge cultures within the social sphere of the media they consume. I will watch Will it Blend as part of my media diet or consume media that is brought to me not by Pepsi but by my close network of friends who create, consume and share media that is subsidized by Pepsi for an audience that drinks Pepsi.
Rod Pitman from 7thscreen, who is co-producing a forth coming venture with me, and I have been talking about this topic allot. He a smart guy and I am quoting some of his thoughts in this post. We have been talking about the ability to see around the corner to envision a place where media convergence takes us. What as content producers makes the most sense for monetizing media and for the massive majority we do not see any sort of pay per view models working. That is not to say Spiderman 3 will not make money on a pay per view or (rent it) model but for the MAJORITY of new content created this just does not make sense.
So Feedia is doing very well and I have a ton of work on my plate, but the words of Eric keep ringing in my head about how “I have to keep blogging no matter how busy I get.” My biggest problem is that I am writing just not here. Lately it has all been behind the firewall blogging.
I love the fact that more and more companies are using blogs as project management tools. If you have not done this then on the next big project you do, don’t just rely on e-mail throw up a blog and use that as a communications tool. It can be a really good way to share information and track conversations as well as a good metric tool to see the work flow of a project when you are done.
I have been dropping some tweets and using Tumblr for another project so I think I am going to set up a Tumblr blog on this site do something like a link blog meets stream of consciousness blog. I love Schlomo’s Bathroom Vlog so expect to see more activity over on that side of the site. I will put the link to it up top next to the TV link.
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